Advertisement is all about reaching your target audience. You use images, personas, celebrities, sounds, even colors to reach the target demographic that you think will buy your product, or that hasn't been buying your product already.
Nestlé has started targeting a new audience with some of their commercials...a demographic others haven't tried to target through commercials before: Dogs.
Nestlé is "the world’s largest food and drink producer, [and] a no-nonsense selling machine when it comes to pet food, owning the world’s biggest franchise with annual sales of nearly CHF10 billion." It's only natural that they would begin to push the boundaries of advertising and start targeting their four legged audience.
So how does one target a canine through a commercial? Background sounds, like the sound of a squeaky toy, get your dog's attention. There are even some sounds that are not within the human range of hearing, and target canines alone.That, along with visual interest, like ingredients falling across the screen, will target two of their most sensitive of senses.
Each of these cues should help prompt your pet to show signs of excitement and happiness, getting them to perk up their ears and wag their tails. Some say that this is crossing the line, while others enjoy the fact that TV is now made somewhat specifically for their dog.
To see the provocative commercial, hit play below:
What do you think about advertisers targeting your pet? Do you think that it crosses a line in the sand, or that it's just the new horizon?
I love my dog. I do. I really really do. I have a blog about her for goodness sake. I do not, however, love the messes she makes sometimes. I don't. I really really don't.
Arie doesn't have many accidents of the potty variety anymore...we out grew those a long time ago. What she does have, however, is a giant tail that can clear a coffee table in less than three seconds. That, combined with a height that allows her to reach up on counters to find even more liquids and stain worthy items, and we have a problem.
We also now have a solution.
Let me introduce you to my new bestest friend ever: The Bissell Pro-Heat Upright Deep Cleaner. Plus, for the first time, let me introduce you to my home, and why I love the amazing nature of the Bissell Pro-Heat Upright Deep Cleaner.
It's football season. And fall. Unfortunately, in my house, the former seems to dominate the latter, as my significant other spends ample time glued to the TV, screaming like a Neanderthal. Fall is my favorite season, and the special time of year where I catch the entertainment bug and start planning parties and dinners and what not and want to have people over, bake cookies, and have my place smell like pumpkin everything.
Needless to say, on Sunday, game day was here, and we were ready to have friends come and watch his team, The Atlanta Falcons, go after the Philadelphia Eagles (What more appropriate forum than a dog blog to discuss Mike Vick and epic failure? Go Falcons!) The place was looking a little Martha Stuart-esque (enter mums, fall decor items, and a pumpkin) when I took a look at the carpets. No bueno. Little spots from cat litter (If you use the clay and have carpet, you know of what I speak) and human stains (we're clumsy humans and spill things) could be seen in various areas of the house. Our newest purchase, the Bissell, was about to come to the test.
This power machine was easy to assemble and easy to use. I'm very sensitive to bringing chemicals in la casa--We usually use only 100% natural cleaners--but for the carpet, I made an exception (and just went over each area with plain water afterwards to help clean out the cleaner). After putting the vac together and adding in the cleaner and hot water (SO easy) I went through our entire place and scrubbed that carpet like crazy, and even took the time to do the bathroom rugs and the kitchen mat. The dogs were in their crates (to protect their paws from chemicals) and the cats took a wonderful fall vacation in the garage (with toys, food, water, and litter of course). We ran to the store to grab food, and let the carpet dry.
We came back home to clean carpet that was dry, fresh smelling, stainless, and soft. We couldn't have asked for better results. We bought the carpet cleaner for around $130 at Target (It was on a big sale). That, together with the Pet Stain & Odor Advanced Formula Cleaner for the machine for $20 left us at a total of about $150 plus tax. The last time we got our carpet cleaned professionally it was $99 for three rooms and a hall, which would leave us one small room leftover. In just two cleanings, the new carpet cleaning machine will have paid for itself, and will continue to do so afterwards.
So, in my first pet product review, I give you a strong recommendation for the Bissell Proheat Upright Deep Cleaner. Feel free to ask questions in the comment section on my experience with it.
Arie is a big girl, though we would never use that terrible three letter "f" word when talking about her; she's really just big-boned, or, actually, a big breed (she's also larger than the traditional White German Shepherd). Weighing in at 95 pounds, you can imagine how much my Shetland pony sized companion can eat. Being a protective pet parent, I really watch what goes into Arie's stomach. There are many things to consider when selecting your pet's kibble, and it's essential to make a selection that gives your pet everything that they did, and nothing that they shouldn't have. Here are a few things to consider while choosing your kibble:
Pedigree is one of the most well-known companies in the animal world--Their name can be seen in every grocery store, most pet supply stores, and plenty of other retailers. Not only does Pedigree function to bring pet parents the various items they need to raise their pet, but they also work to help animals in need. Together with Betty White (Who could have picked a more popular face? I love some Betty White!), they have the Pedigree Foundation, which works to provide aid to shelters and homeless pets everywhere.
In other news, Blog Paws, an annual gathering of pet bloggers everywhere (I was unable to attend, sad face) was held this past weekend. Thousands of bloggers focus on the subject of our furry friends, and Pedigree has realized the power behind that. That's why, for the second year, they're doing something amazing, and donating a 20 lb. bag of food to a shelter for every blog post that mentions the Pedigree Foundation.
So Bloggers, if Arie can show off her smarts as a White German Shepherd and sit, stay, fetch, roll over, etc. on command, you can use your natural talents and skills to burn up the keyboard for a good cause. With your pet sleeping beside/under your chair or perched over your shoulder, write a blog post and include the Pedigree Foundation. For those of you who don't have a pet blog, don't worry--They'll take entries from your voice too!
To see the original post where it all started (at least for me), be sure to Two Little Cavaliers. ***AFTER YOU WRITE YOUR POST be sure to go to the Two Little Cavaliers blog and add your name to the list. This is one of the ways Pedigree will tally the donations.
Once you write your post, put a link to it in a comment for me! I'd love to read your take on it.
I am...admittedly, a shelter magazine hoarder. Well, I don't have magazines piled up in every nook and cranny of my apartment, but I do like to look over a juicy issue of Elle Decor, or to visit Lonny or Design Milk in the wee minutes left from my lunch break at work. Design is something I love, and something I like to bring into my home.
My bedroom currently features a modern aesthetic, with typography wall art, and a black, white, and shades of yellowish-orange color motif. Everything seems to flow with an ease and elegance...until you get to the ugly beige and metal mass that is Arie's crate. I loathe the look of that crate. The crate is important for Arie, because it's her own personal space: The cats don't go in there. Shady, our other dog, can't either. It's her own little hideaway and nighttime retreat, her safe place for sleeping, resting, and for calming herself when she gets overwhelmed. It is also a major eyesore...along with Shady's crate, the litter boxes, and the cat post/tree.
Still, never fear pet owners: Recently, designers have been keeping us in mind, and are making the cutest (EVER!) modern pet accessories, beds, and more, that won't interrupt your space's design. See my curated lust items below.
Who could resist an egg like nook for their favorite pooch or feline, in a fun shade of pink, mint, or beige, and with adorable polka dot cushions? This little nugget of cute, a pEi pod, will set you back $130 for the small size, but like jeans for the same price, it probably won't cramp your style.
Kitty Pod. This is one of my loves. This little "couchette" is a wonder for me, as it's made from a scratching post like material and is designed to comfort your kitty and let your feline love their very own piece of furniture, helping to keep their claws from loving up the side of your couch. These pieces look like a chic, recycled material furniture piece, but are ultimate examples of function. Find this for $122, or check out their site for other options. (P.S. the opening music on their website is pretty sweet, too.)
This next little wonder is adorable for the fish lovers in this world. If your apartment or HOA won't allow you to have mammals, you can go with the ever popular beta, a great low maintenance pet. Still, the bowl could give your stylish new fish...and your apartment...the blues. Instead, consider giving your fish a modern abode that any architect would admire: The fish condo. The best part is, this bowl is highly affordable, at $29.95 via Heliotrope.
What stylish finds do you have to share with us? Share your adorable pet accessory ideas in a comment.